WBEZ: Digitizing the Fight Against HIV

Prince Coleman watches an online soap opera.

The lead characters are entangled in tricky love affairs. This story line focuses on young gay and bisexual men—men like Coleman. One character tries to guess if his new lover is HIV positive—a dangerous practice.

“In the gay community a lot people do hook ups,” Coleman said. “It’s always sex first and then get to know each other later. And I think that where we go wrong.”

The video is part of a study by Northwestern University researchers looking at how effective online interventions are in reinforcing safe sex practices to young, gay and bisexual men. Northwestern took the message to where this digital-savvy demographic feels most comfortable—the internet.

Julianne Hill reports.

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Client: TriQuarterly

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