ABA Journal: Legal challenges over online reviews seek to separate fact from fiction

As online reviews grow in influence, a high-stakes cat-and-mouse game is evolving. Sellers of everything from dental services to books reach for those all-important five-star rankings—and sometimes cross legal boundaries to gain unfair competitive advantages and keep their online images sparkling.

While some try to prohibit dissatisfied customers from posting negative yet authentic reviews, others pay writers for fake positive reviews—sometimes written without ever seeing the product. As a result, the legal community is sharpening its pencil as it serves notice on reviews and reviewers from all angles.

Julianne Hill reports.

Read at ABA Journal

Client: ABA Journal

Date:  July 1, 2016

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