After sifting through data from more than 1.5 million questionnaire respondents, Northwestern Engineering found at least four distinct clusters of personality types exist — average, reserved, self-centered, and role model — challenging existing paradigms in psychology. Julianne Hill wrote this story, which received the most number of hits in Northwestern University history, and co-produced the accompanying video.

Client: Northwestern McCormick School of Engineering

Date: September 17, 2017